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Catching Up with Live OTT TV in a Changing Landscape

  • OTT live streaming, especially premium sports, will be the fastest growing sector in pay TV over the next two years
  • Quality of experience with ease of use must be delivered cost-effectively and securely for success in live OTT
  • A flexible ecosystem allowing best of breed components to be deployed provides the best hope of meeting criteria for success in live OTT in an environment that is still rapidly changing
  • Viewer loyalty and monetization can be enhanced by eliminating barriers between live and VoD with time to view as short as possible

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