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Measurement key to monetizing mobile video

Measuring mobile video audiences and associated ad engagement is one of the greatest challenges facing the pay TV industry, with big rewards for getting it right. Mobile video has surged over the last year, with phones and tablets accounting for 46 per cent of all online viewing globally during Q4 2016, up from 34 per

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Google TV off to a bad start

The Online a Pay TV industry does need search to navigate content & advertising to enable business models but pleeeeease Google, not Yet-Another-TV-Technology.

The future of TV advertising Conference

The introduction I wrote for the brochure of the one day conference on the Future of TV advertising in London December 11th 2009.