Measurement key to monetizing mobile video
Measuring mobile video audiences and associated ad engagement is one of the greatest challenges facing the pay TV industry, with […]
advertising
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Google TV off to a bad start
The Online a Pay TV industry does need search to navigate content & advertising to enable business models but pleeeeease Google, not Yet-Another-TV-Technology.
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The future of TV advertising Conference
The introduction I wrote for the brochure of the one day conference on the Future of TV advertising in London December 11th 2009.