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Strategy seems so damned simple for Netflix, so why are OTT strategies so painful for everyone else?

Informa invited me to host an analyst breakfast briefing at 8AM this morning at the kick-off to TV Connect 2014. After my spectacular failure to draw a crowd two years ago with a talk on “the death of IPTV”, I believe I learnt from my marketing mistakes. Today’s talk was about something people wanted to

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